03/22/10 - 04/16/10 - Online Workshop: Work Your Niche by Paula Margulies

Work Your Niche by Paula Margulies
From Monday, March 22 2010 To Friday, April 16 2010
Work Your Niche! – How to Define and Reach the Target Audiences for Your Book The Work Your Niche! workshop provides tips on how to identify different audiences for your book and successfully promote your work to those targeted groups. The course covers existing niche categories (with built-in audiences hungry for more reading material), including romance, sci-fi, fantasy, New Age, mystery, historical, self-help, memoir, Christian, and African American literature. The workshop also covers basic promotional techniques for developing momentum and interest in those audiences you'd like to reach with your writing. Outcomes: After completing this workshop, attendees will know how to: 1. Identify different brand images and niches for themselves and their books. 2. Write dynamite press releases for different targeted audiences. 3. Develop niche book store and media contact lists. 4. Set up cross country book tours with maximized media opportunities. 5. Design promotional material and other giveaways for book signings with niche audiences. 6. Book speaking engagements at targeted venues. 7. Optimize their websites, conduct blog tours, and use social media to reach out to niche markets on the Internet. $30.00 REGISTER NOW About the Workshop Leader Paula Margulies is the owner of Paula Margulies Communications, a boutique public relations agency specializing in helping talented authors get premium exposure for their publications. Paula works with publishers, agents, distributors, bookstores, and media outlets to ensure that authors and their books get maximum attention and coverage from their target audience. She consults with authors to set up book tours, garner interest and exposure with targeted media, including newspapers, magazines, websites, television, and radio, and build a successful brand strategy for themselves and their books. Paula has specialized for more than fifteen years in communications, marketing, and public relations for all types of products and services. A graduate of the University of California, Santa Barbara, where she earned her master's degree in Language Arts and Literature, she also holds degrees in marketing communications and education. She has served as the marketing and publicity director for both large companies and small businesses and is an instructor in business communications and public relations at community colleges throughout Southern California. Paula is a regular contributor to Author Magazine and is also the author of numerous award-winning short stories and essays, so she understands the business of writing firsthand. Her debut novel, Coyote Heart, was published April 17, 2009, by Kirk House Publishers, a small press in Minneapolis.
Contact : Paula Margulies
Registration and Payment must be made no later than March 19th, 2010. CLASS SIZE IS LIMITED. REGISTER NOW.